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August 08, 2008

Have Mouse, Will Travel

Adventuresbydisney_3Disney has just announced the addition of eight new destinations in its family-friendly tours, including an exotic African safari, an expedition to Ecuador and the Galapagos Islands, and an exploration of Alaska. Disney has been offering tours since 2005, which began with more stereotypically Disney-themed offerings, such as Cities of Knights and Lights (England and France) and Once Upon a Fairytale (Heidelberg and Munich). Says the company press release: "As Disney Cruise Line revolutionized -- and in some ways defined -- the family cruise vacation, Adventures by Disney is re-creating the way families think about vacationing together." Read this week's New York Times feature on Disney tours here.

In a separate development: with sales of CDs and DVDs moving at a snail’s pace, electronics retailer Best Buy has decided to move into the musical instrument business. The company plans on opening 85 music centers within its stores, each occupying 2,500 square feet and including everything from Gibson guitars to Roland keyboards as well as space for music lessons. Industry observers say the chain could become the second-largest player in the $8 billion musical-instrument market. Read more here.


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Maybe Best Buy should focus on training employees on what they currently sell? I wrote about them here: http://www.brandidentityguru.com/wordpress/2008/07/best-buys-latest-tv-advertising/

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Brand extensions are all around us — clothing from the Sierra Club, furniture polish from Steinway and, yes, even the kitchen sink from Jacuzzi. TippingSprung, a New York-based brand-extension consultancy, publishes an annual survey on brand extensions with Brandweek. If you spot a noteworthy extension for the blog or survey, email us.



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