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October 01, 2008

Fancy Footwork

Hennessy_sneakersFurther cementing the ties between the worlds of luxury spirits and hip-hop, Hennessy has announced a limited-edition sneaker branded after the cognac. Designed by Jhung Yuro, the Hennessy Celebration Hi-Top is slated for release December 1, retailing for $300. Each pair, the Luxist blog reports, comes in a lizard-skin-embossed box. More here.

Meanwhile, David Beckham is expanding his empire with a series of children’s books. Based on his successful David Beckham Academy which provides soccer training in Europe and the US, the stories are targeted at seven-year-olds and are meant to "bring children to reading through football." The first book is due out in June 2009. More here.


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Brand extensions are all around us — clothing from the Sierra Club, furniture polish from Steinway and, yes, even the kitchen sink from Jacuzzi. TippingSprung, a New York-based brand-extension consultancy, publishes an annual survey on brand extensions with Brandweek. If you spot a noteworthy extension for the blog or survey, email us.



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