« Mass-Market Boutique | Main | Bringing an Apple to School »

October 21, 2008

There Will Be Blood

SawIn what must rank as one of the strangest –- and most beneficial -- brand marriages of all time, The American Red Cross is once again partnering this Halloween with Lion’s Gate, makers of the Saw films. This marks their fifth annual Halloween Blood Drive, timed to coincide with the release of Saw V.

The 2007 Saw drive managed to collect 41,000 points of blood, with the claimed potential to save 123,000 lives. The event featured the tagline "Give til it hurts." Those donating blood will also get two dollars off their movie ticket.

A blogger for the Red Cross raves about the partnership, disappointed only that it won’t be promoted in her region (more here). A clever partnership, or one in questionable taste? See the official promotion here.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d834519bc269e2010535a05d1a970c

Listed below are links to weblogs that reference There Will Be Blood:

Comments

The comments to this entry are closed.

About This Blog

Brand extensions are all around us — clothing from the Sierra Club, furniture polish from Steinway and, yes, even the kitchen sink from Jacuzzi. TippingSprung, a New York-based brand-extension consultancy, publishes an annual survey on brand extensions with Brandweek. If you spot a noteworthy extension for the blog or survey, email us.

Categories

Archives

Subscribe via Email

Enter your email address:

Delivered by FeedBurner

© Copyright 2009 TippingSprung, LLC. The Brand Elastic is a trademark of TippingSprung, LLC.