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November 12, 2008

A Little Bit of Luxe

SmartcarThose hooked on luxury brands who wish to make a gesture of frugality in a down economy have had their prayers answered. Hermès just unveiled its version of the Smart car, complete with leather accents and available in colors that include fuchsia and lime. The cars start at 38,000 euros (almost $50,000). More here.

Those with less pocket change who still wish to splurge on luxury brand extensions this holiday season have a few options. Famed Paris baker Lenôtre is offering bûches de Noël, traditional Christmas cakes, designed by Hubert de Givenchy. Last year’s was from Karl Lagerfeld.

A more playful option comes from Porsche, which has licensed its name for videogame steering wheels -– prices range from $150 to $400 for the Clubsport model. More here.

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About This Blog

Brand extensions are all around us — clothing from the Sierra Club, furniture polish from Steinway and, yes, even the kitchen sink from Jacuzzi. TippingSprung, a New York-based brand-extension consultancy, publishes an annual survey on brand extensions with Brandweek. If you spot a noteworthy extension for the blog or survey, email us.

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