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November 23, 2008

Participate in Brandweek/TippingSprung's 2008 Brand Extension Survey

Extension_survey_header_small_3Brand extensions seem to be everywhere these days - footwear from Harley-Davidson, a baby stroller from Jeep and, yes, even the kitchen sink from Jacuzzi.

But which ones are smart, well-developed ideas and which ones are just taking up space?

TippingSprung, a branding consultancy based in New York City, in collaboration with Brandweek, the newsweekly of marketing, invites you to participate in our fifth annual survey to rank this year's top brand extensions.

We're sending this confidential survey to you as a branding professional and thought leader. It should only take five or 10 minutes of your time to complete - if you do, we'll send you a set of complete results, and include you in a drawing for some attractive promotional items from Brandweek.

Click here to take the survey. Please respond by December 2, 2008.

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About This Blog

Brand extensions are all around us — clothing from the Sierra Club, furniture polish from Steinway and, yes, even the kitchen sink from Jacuzzi. TippingSprung, a New York-based brand-extension consultancy, publishes an annual survey on brand extensions with Brandweek. If you spot a noteworthy extension for the blog or survey, email us.

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