« Softwear from Microsoft | Main | The Results Are In... »

December 20, 2008

Zappos Extends Into “Insights”

Zappos We’ve seen some strange extensions of footwear brands (cf. our recent post on Reebok Monopoly-branded sneakers), but perhaps nothing is quite the conceptual stretch as Zappos getting into the training and management-consulting business.

Famed for its legendary customer service, the Las Vegas-based etailer has been a mecca for other firms’ executives seeking to learn about its innovative approach. CEO Tony Hsieh hopes to monetize that interest, and has just announced the launch of Zappos Insights, a subscription-based service that lets people pose questions which are answered in video format by Zappos team members.

"There are management consulting firms that charge really high rates," Hsieh was quoted by Adweek. "We wanted to come up with something that's accessible to almost any business." Hence the service's pricing model: $39.95 per month. More here.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d834519bc269e20105368756b3970b

Listed below are links to weblogs that reference Zappos Extends Into “Insights”:

Comments

another company taking a somewhat similar approach to sharing its business smarts is zingermans, the ann arbor-based bakery-cum-gourmet food store-cum management training company -- see http://zingtrain.com/home.php

both provide an interesting contrast to toyota's approach, in which managers at toyota give facility tours and do q&a with executives at other companies that want to learn the "toyota way" -- i don't believe toyota charges their admirers for this service but perhaps they should?

Interesting and a great revenue model!

Dr. Wright
The Wright Place TV Show
www.wrightplacetv.com
www.twitter.com/drwright

The comments to this entry are closed.

About This Blog

Brand extensions are all around us — clothing from the Sierra Club, furniture polish from Steinway and, yes, even the kitchen sink from Jacuzzi. TippingSprung, a New York-based brand-extension consultancy, publishes an annual survey on brand extensions with Brandweek. If you spot a noteworthy extension for the blog or survey, email us.

Categories

Archives

Subscribe via Email

Enter your email address:

Delivered by FeedBurner

© Copyright 2009 TippingSprung, LLC. The Brand Elastic is a trademark of TippingSprung, LLC.