Some interesting brand extensions to report from the 2009 Consumer Electronics Show, where we saw an unlikely entry into the crowded digital-camera category. Lego announced it will launch a line of branded tech products this summer, including digital cameras, video cameras, and MP3 players. The new line will let fans "express themselves through photos, videos and music, while displaying their enthusiasm for one of the world's all-time favorite toys," says Jill Wilfert, VP licensing for Lego Group.
And if you’re looking for headphones for your Lego MP3 player, you may want to try Candeez earphones which, for $4, will allow you to walk around looking like you have a pair of Tootsie Rolls or Jolly Ranchers in your ears.
Finally, from the literal cutting edge of technology comes the Victorinox Presentation Pro, a Swiss Army Knife that comes with built-in USB thumb-drive, laser pointer, biometric fingerprint scanner, and Bluetooth remote that connects to your laptop so you can change slides in your presentation.
Your thoughts on these new extensions, or any others we may have missed at CES?