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January 16, 2009

CES Spotting: Lego camera and Swiss Army laser pointer

Lego-digital-camera Some interesting brand extensions to report from the 2009 Consumer Electronics Show, where we saw an unlikely entry into the crowded digital-camera category. Lego announced it will launch a line of branded tech products this summer, including digital cameras, video cameras, and MP3 players. The new line will let fans "express themselves through photos, videos and music, while displaying their enthusiasm for one of the world's all-time favorite toys," says Jill Wilfert, VP licensing for Lego Group.

CandyEarphones And if you’re looking for headphones for your Lego MP3 player, you may want to try Candeez earphones which, for $4, will allow you to walk around looking like you have a pair of Tootsie Rolls or Jolly Ranchers in your ears. 
 
Swissarmy Finally, from the literal cutting edge of technology comes the Victorinox Presentation Pro, a Swiss Army Knife that comes with built-in USB thumb-drive, laser pointer, biometric fingerprint scanner, and Bluetooth remote that connects to your laptop so you can change slides in your presentation.

Your thoughts on these new extensions, or any others we may have missed at CES?

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I like this text: "Finally, from the literal cutting edge of technology comes the Victorinox Presentation Pro, a Swiss Army Knife that comes with built-in USB thumb-drive, laser pointer, biometric fingerprint scanner, and Bluetooth remote that connects to your laptop so you can change slides in your presentation..." is very interesting!!

keep posting my friend.i really with you...

It would be cool if in the future, there will be laser cutting tools. Plus we can integrate that technology into the swiss army knife.

The laser is cool. But I don't think it has any use. I would prefer a small beam flashlight in the swiss knife.

The laser is cool. But I don't think it has any use. I would prefer a small beam flashlight in the swiss knife.

Nice one there. I am an avid fan of Legos back when I was a kid. I would like to have that camera for keepsake.

Sounds useful. I like these modern swiss knives. They have laser pointers on them.

The clear winner for me is the Victorinox Presentation Pro. This is perfect for my Powerpoint presentations. Or I can just play around with the laser when I am bored.

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About This Blog

Brand extensions are all around us — clothing from the Sierra Club, furniture polish from Steinway and, yes, even the kitchen sink from Jacuzzi. TippingSprung, a New York-based brand-extension consultancy, publishes an annual survey on brand extensions with Brandweek. If you spot a noteworthy extension for the blog or survey, email us.

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