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January 07, 2009

Hard Rock Theme Park Shuttered

Hardrock The Hard Rock theme park lived an intense, all-too-brief existence like one of its idols. It opened in Myrtle Beach this year, only to file for Chapter 11 bankruptcy by year-end. Hard Rock International was apparently guaranteed an annual minimum of $2.5 million for its name; the park covered 55 acres and was built for $400 million. More coverage here. Visit the theme park’s site, while it lasts, at www.hardrockpark.com.

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Burgerkingcologne Burger King men’s apparel was one of the extensions which raised eyebrows in TippingSprung’s fifth-annual survey. Just after the survey results were released, another questionable Burger King extension made headlines, in case you missed it: Burger King cologne (titled "Flame"). The $3.99 stocking-stuffer, available over the holidays exclusively in New York City at novelty shop Ricky’s, sold out in the first three days. More here.


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What a great piece of viral marketing from Burger King and crazy to think it actually sold out!!

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About This Blog

Brand extensions are all around us — clothing from the Sierra Club, furniture polish from Steinway and, yes, even the kitchen sink from Jacuzzi. TippingSprung, a New York-based brand-extension consultancy, publishes an annual survey on brand extensions with Brandweek. If you spot a noteworthy extension for the blog or survey, email us.



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