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April 21, 2009

Coming Soon: PlayStation Food

Playstation Sony Computer Entertainment Europe (SCEE) recently named Target Entertainment Group as licensing agent for PlayStation software IP across Europe and Asia. Target Entertainment plans on developing a wide range of consumer products, including PlayStation apparel and accessories, stationery and gifts, housewares and – yes – food.

Stephanie Freeman, licensing manager at SCEE, said, “Many of Sony Computer Entertainment’s ’s first party software titles and characters are now recognized by millions of people around the world – from the legendary Ratchet and Clank through to the iconic Sackboy from LittleBigPlanet. We really want our consumers to have the ability to interact with our brands and characters in ways other than just on screen.”

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Comments

Really interesting, could work? maybe yes, playstation is a very positioned brand, thanks.

Really impressed! Everything is very, very clear, open is a description of the problem. It contains the information. 8.I really wish I hadn’t seen this as I really want one now! http://www.shoescs.com

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Brand extensions are all around us — clothing from the Sierra Club, furniture polish from Steinway and, yes, even the kitchen sink from Jacuzzi. TippingSprung, a New York-based brand-extension consultancy, publishes an annual survey on brand extensions with Brandweek. If you spot a noteworthy extension for the blog or survey, email us.

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