$6 Million Man Touts $200 Hearing Aid
The Web site says it all: “The Lee Majors Rechargeable Bionic Hearing Aid combines digital hearing aid technology with the ultra convenience of a rechargeable battery, so you can enjoy noticeable, digital quality hearing improvement without the hassles of traditional battery-operated hearing aids.”
The hearing aid is available for a one-month trial for $14.95; if you choose to keep it, it’s yours for an additional “three easy payments” of $66.65 (plus $7.95 shipping and handling).
A good or bad brand extension? On the one hand, it is an appropriate use of the word “bionic” (enhancing biological functions through technology); on the other, the device had better give bat-like hearing to humans to merit the moniker of Lee Majors. For the official site, click here.


Mariage may be compared to a cage:the birds outside deapair to get in and those within despair to get out. (Michel de Montaigne, French thinker and ssayist)
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