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May 12, 2009

$6 Million Man Touts $200 Hearing Aid

Leemajors The Web site says it all: “The Lee Majors Rechargeable Bionic Hearing Aid combines digital hearing aid technology with the ultra convenience of a rechargeable battery, so you can enjoy noticeable, digital quality hearing improvement without the hassles of traditional battery-operated hearing aids.”

The hearing aid is available for a one-month trial for $14.95; if you choose to keep it, it’s yours for an additional “three easy payments” of $66.65 (plus $7.95 shipping and handling).

A good or bad brand extension? On the one hand, it is an appropriate use of the word “bionic” (enhancing biological functions through technology); on the other, the device had better give bat-like hearing to humans to merit the moniker of Lee Majors. For the official site, click here.

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Comments

Mariage may be compared to a cage:the birds outside deapair to get in and those within despair to get out. (Michel de Montaigne, French thinker and ssayist)

Well, I think that is not a bad offer for a hearing aid. How about if you prefer using it, not as trial? How is that?

You could not manage to manage the occasions, but you can compose your response. You can turn your pain into profanity -or into poetry. The choice is as much as you. You could possibly not have selected your tough time, but you could pick out the way you will react to it.

You can turn your pain into profanity -or into poetry. The choice is as much as you.

I guess the effectiveness of hearing aids depends on how you trust you audiologist; it is still the matter of communicating well to your audiologist.

The choice is as much as you.

Austar is managing by Chinese, it adopts Singapore and European advanced technology and management experience, combines with local actual situations, in particular hearing aids enterprise operators, dealers, and users commonly own a Chinese traditional culture, to operate in a long-termvision

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About This Blog

Brand extensions are all around us — clothing from the Sierra Club, furniture polish from Steinway and, yes, even the kitchen sink from Jacuzzi. TippingSprung, a New York-based brand-extension consultancy, publishes an annual survey on brand extensions with Brandweek. If you spot a noteworthy extension for the blog or survey, email us.

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