The company whose name became a byword in locating stolen vehicles is now extending into finding people. This February LoJack launched SafetyNet, a service for “tracking and rescuing people at risk of wandering,” including those with Alzheimer’s and autism.
“This offering is a natural extension of LoJack’s family of products and services and takes our solutions beyond ‘getting the bad guys’ off the streets to now protecting those afflicted with cognitive disorders by helping return them safely to their loved ones and caregivers,” said Ronald Walters, LoJack’s CEO.
LoJack SafetyNet consists of a “personal locator beacon” worn by the client, a search-and-rescue receiver for law enforcement, a database about the clients to assist in search and rescue, 24x7 emergency caregiver support and training for law-enforcement and public-safety agencies. LoJack plans to roll out the solution to 200 agencies over the next 12 months. Read more here.
Is this a logical extension for LoJack, or an extension where the brand has little to add? Your thoughts?