Aesthetic Extensions

Lego keeps coming up with clever extensions. Hard on the heels of the Lego camera (covered in a prior post on this blog) comes the Lego Architecture series, featuring all the Lego you’ll need to recreate a Frank Lloyd Wright home or a scale model of the Guggenheim Museum. Rather than a gimmick, the product seems to be truly educational and fun. “Lego Architecture works to inspire future architects, engineers, and designers as well as architecture fans around the world with the Lego brick as a medium,” says the manufacturer.

Meanwhile, you could have visited the actual Guggenheim Museum to attend the world premier of another brand extension. French parfumier Christophe Laudamiel, creator of products for brands like Clinique and Ralph Lauren, commissioned an opera punctuated by 23 scents. The work, entitled Green Aria, will introduce olfactory stimuli to “tell the story of an epic struggle between nature and industry." Laudamiel is both innovative creator and smart businessman, the Wall Street Journal reports. The opera serves to drum up some publicity for his larger business of marketing a "new scent technology to hotels, movie theaters, videogame makers and other entertainment companies that want to pack a bigger sensory punch.” More here.