Travel

August 18, 2009

Travel Extensions, Upmarket and Down

Mobiltravel The Mobil Travel Guide will be rebranded with the Forbes name, effective October 1, the Associated Press reports. Started in 1958, the Mobil series includes 45 books.  The move will certainly add more luxe to a respected name in travel. More here.

Those looking for a more down-to-earth vacation might consider a Samuel Adams Hopfenpflücken Adventure. “This once-in-a-lifetime trip will have you joining Boston Beer Company brewers and execs on a trip to Bavaria, Germany — the birthplace of beer,” says the promotional copy from travel agents at Abercrombie & Kent. What might appear to be a glorified keg run will set you back $2,980.00 (the morning of day 8 is your last chance for a “final beer before your flight home”). More here.

About This Blog

Brand extensions are all around us — clothing from the Sierra Club, furniture polish from Steinway and, yes, even the kitchen sink from Jacuzzi. TippingSprung, a New York-based brand-extension consultancy, publishes an annual survey on brand extensions with Brandweek. If you spot a noteworthy extension for the blog or survey, email us.

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